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<h3>TikTok has been making headlines as the social media platform of the moment, with millions of users worldwide. The app has become so popular that it has surpassed Instagram regarding engagement and daily active users.</h3>This blog post will explore why TikTok is so popular and how it has surpassed Instagram.Here's why TikTok has become so popular:<ol><li>User-generated content: TikTok allows users to create and share short-form videos, making it a highly engaging and interactive platform. Users can create content that reflects their unique personalities, interests, and talents, which has created a vast and diverse community of creators.</li><li>Algorithm-driven content discovery: TikTok's algorithm shows users relevant and engaging content based on their interests and past behavior. The algorithm also allows new and unknown creators to gain visibility and grow their following. This approach has effectively kept users engaged and interested in the app.</li><li>Trends and challenges: TikTok is known for its trends and challenges, which often go viral and attract millions of views. These trends and challenges are easy to participate in and can be fun, which has helped attract new users to the platform.</li><li>Authenticity and inclusivity: TikTok has a culture of authenticity and inclusivity that has resonated with younger generations. Users are encouraged to be themselves and to celebrate their differences, which has helped to create a positive and welcoming community.</li><li>Entertainment value: Ultimately, TikTok is just plain fun. The app is full of entertaining and engaging content that is easy to consume and share. In addition, its short-form videos are perfect for our increasingly short attention spans, making it a highly addictive platform.</li></ol>In conclusion, TikTok's success can be attributed to its user-friendly interface, algorithm-driven content discovery, focus on user-generated content, and appeal to younger audiences. These factors have helped to create a highly engaged and loyal user base, making TikTok one of the most popular social media platforms today.As TikTok continues to evolve and attract new users, it will be interesting to see how it develops and impacts the social media landscape.<figure id="figure-2b8nedrxlq6ygxos"><img id="2b8nedrxlq6ygxos" src="https://images.unsplash.com/photo-1597075095400-fb3f0de70140?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHx0aWt0b2t8ZW58MHx8fHwxNjg4MzEwMjE1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" alt="TikTok screenshot on a phone by Digit Ninja" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="large" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-mce-src="https://images.unsplash.com/photo-1597075095400-fb3f0de70140?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wyNjI5NjF8MHwxfHNlYXJjaHwxfHx0aWt0b2t8ZW58MHx8fHwxNjg4MzEwMjE1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> <h3>If you want to stay ahead of the game and take your social media presence to the next level, consider partnering with Digii Ninja. From content creation to influencer partnerships, we have the tools and experience to help your brand succeed on TikTok and beyond. Contact us today to learn more about how we can help you achieve your social media goals.</h3>

TikTok vs. Instagram: Why TikTok Is Winning the Social Media Game

<h3>The Instagram algorithm is updated frequently to improve user experience and to keep up with changing trends in social media. Some of the latest changes to the Instagram algorithm as of March 2023 include:</h3>Create videos using the Instagram app: The Instagram app doesn't have the best editing features, but the app will push videos edited with Instagram rather than 3rd party apps like Inshot or Adobe.Posting to your grid daily: The algorithm now favors those who post to their grid every day. Earlier, it was 2-3 times a week.Vertical videos: Videos shot vertically will be favored by the algorithm compared to landscape (16:9) content.Hashtags: Using only 5-6 hashtags will give you a more favorable outcome. Previously, using at least 10-15 hashtags was recommended.Caption: Optimize your caption for search visibility. Focus more on captions compared to hashtags for videos.Trending Audios: Use trending audio from the Instagram library. The algorithm will show it to more people this way.&nbsp;TIP:&nbsp;Search @creators, and you will find all trending audios.Stories: Post stories six times a day by splitting them into 2 in the morning, 2 in the afternoon, and 2 in the evening.Call to action: Add more call-to-actions in your stories, like polls and AMAs.Engage with your audience: Engage with every comment after you post a new post or video.&nbsp;Blue checkmark: They are not going to start charging people yet. It is still in the discovery phase.<figure id="figure-h67xbsz5gmlq6y9ap2"><img id="h67xbsz5gmlq6y9ap2" src="https://images.unsplash.com/photo-1616469829935-c2f33ebd89b8?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwyNjI5NjF8MHwxfHNlYXJjaHw1fHxpbnN0YWdyYW18ZW58MHx8fHwxNjgxNDM2NjM5&ixlib=rb-4.0.3&q=80&w=1080" alt="Instagram app download screenshot by Digii Ninja" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 50%;" data-corners="large" data-aspect="16:9" data-caption="" data-positionX="50%" data-positionY="50%"/></figure> In conclusion, Instagram constantly evolves and adds new features to keep up with the ever-changing social media landscape.&nbsp;To keep up with the updates, don't forget to check our blogs and follow us on social media. Our team of social media experts stays up-to-date on all the latest trends and algorithm updates, so you don't have to. We can help you navigate the changes and adjust your content strategy to stay ahead of the competition. Whether it's optimizing your post timings, using the right hashtags, or leveraging new features, we have the tools and expertise to help you succeed on Instagram.&nbsp;<h3>Contact us today to learn how we can help you stay ahead of the game.</h3>

Digii Ninja

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TikTok vs. Instagram: Why TikTok Is Winning the Social Me...

Instagram Update March 2023