The 10-Point Website Conversion Checklist
Getting traffic to your website is only half the battle. Converting that traffic into enquiries, sign-ups, or sales is where the real value lies.
1. Clear Value Proposition
Visitors should understand what you do and why it matters within five seconds of landing on your site.
2. Prominent Call to Action
Your main CTA should be visible without scrolling. Make it specific: "Get a free quote" beats "Learn more."
3. Fast Load Time
Every second of delay reduces conversions by roughly 7%. Test your speed with Google PageSpeed Insights.
4. Mobile-Friendly Design
Over 60% of web traffic is mobile. If your site isn't easy to use on a phone, you're losing customers.
5. Trust Signals
Display reviews, testimonials, client logos, and certifications. People buy from businesses they trust.
6. Simple Navigation
Don't make visitors hunt for information. Keep your menu clean and logical.
7. Compelling Headlines
Every page needs a headline that speaks to the visitor's problem or desire.
8. Minimal Form Fields
Only ask for information you actually need. Every extra field reduces completion rates.
9. Live Chat or Quick Contact
Make it easy for visitors to ask questions. A chat widget or prominent phone number can significantly boost conversions.
10. Analytics Tracking
Set up goal tracking so you know which pages and traffic sources drive the most conversions.